Level 2

Deep Links in Emails Do Not Take Lead to App

Forum|Forum|7 years ago
March 7, 2018
2 replies
2040 views

Issue

The deep link in a Marketo email does not redirect to the designated App.

Solution

By design in Marketo, when tracking is enabled for a link, the link will be wrapped with a tracking link like 'http://test.website.com/[unique sequence of characters]'. So when a tracked link is clicked, the link 'http://test.website.com/[unique sequence of characters]' is first loaded in a browser then redirects to the actual link in the same browser. Therefore, as some deep link configuration can depend on the actual link first loading, a tracked link in Marketo does not redirect to the App.

One workaround here is to disable Marketo tracking link so that the deep link will redirect to the App. However, the trade-off of this is that the click link activity will not be recorded in Marketo.

SanfordWhiteman

Level 10

It's not generally true that deep links cannot work with JavaScript redirects (as used by the tracking link). In fact that's a pretty standard method of sending someone conditionally to a deep link (because it is conditional, it must use JS).

It's possible for the app receiving a deep link to reject it based on it having a referrer or some other criteria, but there isn't enough information in this document about the situation. It's not accurate to call this "the design of deep links."

C