Conversion and New Name Columns in Landing Page Performance Report
Issue
In the Landing Page Performance reports, what do the Conversion and New Name columns refer to?
Solution
Conversions and Conversion % in the Landing Page Performance report reflect the number of times someone filled out a form. This conversion rate counts one per form fill-out.
New Names are leads that were converted by that landing page and who were previously either anonymous or did not exist in your lead database before filling out the form on a give landing page.