Are There Other Durable Fields Besides Unsubscribe? | Community
Skip to main content
Level 1
May 10, 2024

Are There Other Durable Fields Besides Unsubscribe?

  • May 10, 2024
  • 0 replies
  • 870 views

Issue

Our organization understands that Marketo has a durable unsubscribe field. Is that the only field that is durable or are other fields like block listed, marketing suspended, etc... durable? The scenario here is if someone is deleted, then later comes back in via SFDC for example -- are other fields durable and thus, carry over to a newly created record with the same email address?

Solution

The durable unsubscribe is the only field that will persist if the lead re-enters Marketo. This is because we host that data in a separate database, whereas fields such as 'Block Listed' are hosted in your local database. (When the lead is deleted, then all data is wiped for that lead in the local database.)
 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.