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MK_McNerney
Level 2
August 21, 2018
Question

will my a/b test keep running if i dont declare a winner

we want to keep testing it, and set up to declare a winner manually. Will the test keep running if I don't declare one?

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1 reply

Ronen-Was-SRpro
Level 5
August 22, 2018

The test itself will be over as soon as it was sent to the whole number of people you decided ( 10%, 20%, etc..). Once the A/B test is over, Marketo can automatically send the winning email at the scheduled time, or you can review the results and decide which email goes out when manually.

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Ronen Wasserman