Solved
Where do smart lists pull names from?
Do smart lists pull names from the marketo database or sfdc? OR, do they pull from both? Would love some clarity on this!
Accepted solution
Oct 23, 2013 6:27 PM UTC
Lead records are created in the Marketo database when you add them manually, you import lists, someone fills out a form, or they sync over through an API like SFDC integration or a Webinar adapter. You can find more details by checking out the Help Articles section.
We've setup what I call a 1:1 mirror between SFDC and the MKTO databases (so they match) using a triggered campaign that syncs a new lead to SFDC on creation. Depends on internal business processes, but most companies prefer to bake leads a bit longer and only sync what we call "marketing qualified leads" to their CRM.
We've setup what I call a 1:1 mirror between SFDC and the MKTO databases (so they match) using a triggered campaign that syncs a new lead to SFDC on creation. Depends on internal business processes, but most companies prefer to bake leads a bit longer and only sync what we call "marketing qualified leads" to their CRM.