What data is shared from Marketo via Adbridge?

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Hello community,

We are checking the possibility of using adbridge in order to send leads from Marketo to Facebook (for instance) in order to create ads for custom audiences. However, we have doubts on the GDPR side:

Which data is shared between Marketo and Facebook in this case? Is it the ID or is it the email, name etc.?

Thank you!

Marketo

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Darshil_Shah1Accepted solution

Adobe Champion, Community Advisor, UG Leader

Following details are shared with the facebook via the adbridge when you send audience data over to Facebook.

First Name, Last Name, Company, TItle, Email Address, Phone Number.

Also the Adbridge is GDPR complaint. I even re-checked with the Marketo Support! 🙂

Darshil_Shah1

Accepted solution

Adobe Champion, Community Advisor, UG Leader

Following details are shared with the facebook via the adbridge when you send audience data over to Facebook.

First Name, Last Name, Company, TItle, Email Address, Phone Number.

Also the Adbridge is GDPR complaint. I even re-checked with the Marketo Support! 🙂

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Darshil_Shah1

Adobe Champion, Community Advisor, UG Leader

@nerea_eguia1Kindly accept the solution when you have time thanks 🙂

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Nerea_Eguia1Author

Level 3

Accepted and thank you Darshil! As far as I know, this information that goes from Marketo to Facebook is encrypted, right?

Thank you!

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