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Anonymous
May 22, 2015
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What are you reading?

I'm most interested in customer on-boarding and up-sell demand generation.

What books do you recommend?

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Accepted solution
May 26, 2015

I think Marketo is starting a book club - maybe there will be something there.  Maybe contact Liz Courter for more info on this?

For demand gen - some of the best books are:

Welcome to the Funnel - Jason Miller

Lead Generation for Dummies - Dayna Rothman

Maximizing Lead Generation - Ruth P. Stevens

Lead Generation for the Complex Sale - Brian Carroll

Predictable Revenue - Aaron Ross

eMarketing Strategies for the Complex Sale - Ardath Albee

Selling to Big Companies - Jill Konrath

Enjoy!

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10 replies

Anonymous
Accepted solution
May 26, 2015

I think Marketo is starting a book club - maybe there will be something there.  Maybe contact Liz Courter for more info on this?

For demand gen - some of the best books are:

Welcome to the Funnel - Jason Miller

Lead Generation for Dummies - Dayna Rothman

Maximizing Lead Generation - Ruth P. Stevens

Lead Generation for the Complex Sale - Brian Carroll

Predictable Revenue - Aaron Ross

eMarketing Strategies for the Complex Sale - Ardath Albee

Selling to Big Companies - Jill Konrath

Enjoy!

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    Ari_Echt1
    Level 5
    May 27, 2015

    For Demand Gen, I'd add Manufacturing Demand by David Lewis.

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      Anonymous
      May 27, 2015

      Thank you for the suggestion, Ari!

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      Anonymous
      May 27, 2015

      Hi Christina,  We have created a book club within Purple Select, our new advocate program. Each month we'll select a book by popular vote and have discussions about the book in the Purple Select group. If you would like to join the advocate program and participate in the book club fill out the form today!

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      Anonymous
      May 27, 2015

      Form completed. Thanks Katie!

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      Michelle_Tizian
      Michelle_Tizian
      Level 10
      May 27, 2015

      I'm also reading Manufacturing Demand by David Lewis.

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      Anonymous
      May 19, 2016

      This book is an oldie but a goodie - for anyone in any organization:

      Peter Drucker's
      The Effective Executive: The Definitive Guide to Getting the Right Things Done.​

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