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Bryan_Epstein
Bryan_Epstein
Level 5
August 6, 2018
Respondido

Web Personalization - Tracking Conversions and Hiding Dialog/Widget after Conversion

  • August 6, 2018
  • 2 comentários
  • 1851 Visualizações

I am diving into Web Personalization for my company, and I can't figure out the means as which to hide a dialog or widget after someone has converted it. For us, we are embedding a local form to a Marketing Program within the widget. We have set up all of the flow stes as well as defined success by a user filling out the form.

Is there a way to hide web personalization for any of the formats after someone converts? Our hope is that our clients don't feel annoyed by always being followed by the same web personalization item.

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Melhor resposta por Grace_Brebner3

Hey @Bryan Epstein​!


Web personalisation can be a bit finnicky sometimes, especially with rules. There's two ways to achieve this which might work for you - the best may depend on the specifics of the campaign. But basically you want to exclude people from the segment applied to that campaign, so you want to apply one of these two rules below - either add all people who convert on that campaign to a static list, and exclude all members of that static list, or simply require that people must be anonymous web visitors to qualify for the campaign. The former may work better for a campaign that is still relevant to people who are already in your database (e.g. a competition/promotion/event), the latter for a campaign that's irrelevant to people in your database (e.g. a newsletter sign up).

2 comentários

Grace_Brebner3
Grace_Brebner3Resposta
Level 10
August 6, 2018

Hey @Bryan Epstein​!


Web personalisation can be a bit finnicky sometimes, especially with rules. There's two ways to achieve this which might work for you - the best may depend on the specifics of the campaign. But basically you want to exclude people from the segment applied to that campaign, so you want to apply one of these two rules below - either add all people who convert on that campaign to a static list, and exclude all members of that static list, or simply require that people must be anonymous web visitors to qualify for the campaign. The former may work better for a campaign that is still relevant to people who are already in your database (e.g. a competition/promotion/event), the latter for a campaign that's irrelevant to people in your database (e.g. a newsletter sign up).

    Bryan_Epstein
    Bryan_EpsteinAutor
    Level 5
    August 7, 2018

    This is great, Grace! i was hoping to avoid having to create a bunch of segments, but it makes sense to me that would be the means to make it happen.

    Thanks!

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