Velocity script not accepting my token

Hi All,

I'm trying to programme an email template that can pull information from an email programme.

I created an email template and "hard coded" the velocity tokens into the html.

Now inside these velocity scripts, I wanna place text tokens so it's easier for us to add variables without having to scroll through the programming language and break anything by mistake.

This is what I have:

#if (${lead.iASNewsletterProductivity} == "1")
   
<div style="padding-right: 0px; padding-left: 0px; padding-top: 25px; padding-bottom: 0px;">$my.title</div>
#end

Now the rule works and only users that have "ticked" the box receive this div section on their emails the problem is Marketo is not treating the $my.title token and is placing it like plain text.

If I replace $my.title with $lead.FirstName it works...

How can I get this script to work!?

Thanks,

Simao