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Anonymous
October 10, 2018
Question

UTM code for URL in Image / Link

  • October 10, 2018
  • 4 replies
  • 3256 views

Question.

I have a hero image in my email and many others...where I link the hero image to a URL.

When I edit the link - I have URL option....do I need to add UTM in this link?

OR Marketo automatically adds UTM code / source etc.....at the end of the URL anytime it is used in a new email?

Appreciate it.

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4 replies

SanfordWhiteman
SanfordWhiteman
Level 10
October 10, 2018

As you'll see from a simple test, Marketo does not automatically add UTM tracking parameters to links.

Anonymous
October 10, 2018

ok, so am i doing something wrong here since I don't see UTM added to this URL link.

Do, I add it myself to the original URL?

If yes, how do I do it in Marketo for these URLs?

SanfordWhiteman
SanfordWhiteman
Level 10
October 10, 2018

Do, I add it myself to the original URL?

Of course. Like I said, Marketo does not do it for you.

You append the query string to the URL in the same way you'd build a URL that had that query string in the first place!

It's more manageable to store the UTM parameters in a {{my.token}}, but you can hard-code them for testing.

Please search the Nation for "UTM parameters" as there are many, many discussions and posts on this topic and there's no reason to start from scratch here.

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