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Feb 4, 2016 11:44 AM UTC
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Unsubscribe via API

Is it possible to unsubscribe contacts through Marketo API?

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Accepted solution
Feb 4, 2016 3:43 PM UTC

The unsubscribe field isn't available through the API by default but you can set up a custom field to populate via the API along with a data management campaign in Marketo or you could create a campaign with a Request Campaign (source is web service API) that unsubscribes leads and call that. I'd probably pick option a, personally.

2 replies

Accepted solution
Feb 4, 2016 3:43 PM UTC

The unsubscribe field isn't available through the API by default but you can set up a custom field to populate via the API along with a data management campaign in Marketo or you could create a campaign with a Request Campaign (source is web service API) that unsubscribes leads and call that. I'd probably pick option a, personally.

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gkrajeski
User Group Leader
User Group Leader
Feb 4, 2016 3:54 PM UTC

Yes, I have seen this done as well.  You could also have an "explicit opt-in" field (or use that as this trigger field) that could be used as the trigger for your smart campaign.

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