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Sarin
Level 4
May 15, 2021 2:09 PM UTC
Question

Truncated URLs from Facebook Ad

Hi All,

The Marketo activity log is showing truncated url (Example- https://info.example.com/test.html?utm_term=test ) for some leads coming from our facebook ad

 

Example Url used in fb ad : https://info.example.com/test.html?utm_term=test&utm_content=test&utm_source=fb&utm_medium=cpm&utm_campaign=test   

 

has anyone faces this kind of issue before..

 

 

13 replies

SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group Leader
User Group Leader
May 17, 2021 1:15 AM UTC
Can you show the full, actual URL, copied-and-pasted from the ad itself?
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SarinAuthor
Level 4
May 17, 2021 4:38 AM UTC

Hi @sanfordwhiteman 

 

This is the actual url copied from the ad 

 

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SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group Leader
User Group Leader
May 17, 2021 5:46 AM UTC

Thanks. So I do see Munchkin logging the whole query string:

 

 

I just filled out the form as teknkl+test0001@email.invalid. Can you check the last few Visit Web Page activities for that lead?

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PhillipWi1
Level 9
May 31, 2021 8:20 AM UTC

This might not be the issue, but in the past we had found lots of Facebook paid ad spend coming through as referrals simply as "m.facebook.com" and similar - they didn't preserve the URL parameters.

 

Here is some further reading: https://holini.com/m-lm-l-facebook-com-referrals/

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