Tracking Text Only Emails

Question

Hi!Please correct me if I'm wrong but I believe that Marketo tracks opens based on images loading (html).So is there no way to track the text only emails? I sent a batch yseterday and they have 0 opens, is this why?

Anonymous · Accepted Answer

You are correct. Opens are tracked via an embedded image. You should still gets click stats and, of course, conversions, however. In my experieence Opens are far less relevant than those metrics in terms of overall success. Even with HTML email and Open tracking present, Outlook blocks the images by default in many cases making open stats nothing but a leading indicator, where clicks and conversions are a true measure.

Anonymous · Answer

Thanks for the reply, Tom. I know it's not the best metric to look at but I wish there was a way we could see opens anyways.

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