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Natalie_Delinsk
Natalie_Delinsk
Level 1
May 13, 2021 11:59 AM UTC
Question

Tracking Social Engagement in Marketo

Is it possible to track user engagement on paid/organic social posts? For example - Marketo captures whether a cookied-user likes/comments/shares one of our posts on social media (no LP or form involved)?

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3 replies

Byoung987
Adobe Champion
Byoung987Adobe Champion
Adobe Champion
Nov 22, 2021 10:49 PM UTC

 Not without them clicking through on the post. Marketo would only be able to see that activity because of the munchkin code. If they're only liking, commenting or sharing the post within the social platform, there's nothing for Marketo to see/track.

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SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group Leader
User Group Leader
Nov 23, 2021 12:55 AM UTC

I wouldn’t be as absolute as Britney, though it’s true the Munchkin cookie is not involved for the reason Britney noted.

 

It is possible to track the social activity of Marketo users under certain conditions:

  • You know their social handle/account via other means, i.e. you gather it on a form

or

  • You are supplying them a specific shareable link, i.e. it’s already been personalized for their Marketo user, and you can then detect it using the social network’s API
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Jo_Pitts1
Community Advisor
Jo_Pitts1Community Advisor
Community Advisor
Nov 23, 2021 4:42 AM UTC

@sanfordwhiteman ,

do you have any good worked examples of this in action?

 

Cheers

Jo

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