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Anonymous
Jan 24, 2013 12:24 AM UTC
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Tracking Opens on Mobile Devices

I understand that when a mobile device opens an email, we add to the open count, but we want to know the breakdown of how many opens are on Mobile Devices and what kind.  It would really help us design our emails knowing what percentage of our customers are reading our emails on iPhones, Blackberries, etc. vs. using Outlook on a laptop or desktop.  Also what % open the emails in a browser.

    12 replies

    Anonymous
    Jan 24, 2013 2:29 AM UTC
    Given the vagaries of Opens, I would also request that this Idea also applies to Clicks.
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      Anonymous
      Jan 24, 2013 5:55 PM UTC
      Litmus provides this type of analytics, but it's a pain to manually set it up with every email. I agree that it would be great if Marketo had this built in. 

      https://litmus.com/email-analytics
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      Anonymous
      Jan 25, 2013 12:03 AM UTC
      I agree on tracking Mobile clicks also.
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      Anonymous
      Jan 25, 2013 7:48 AM UTC
      Can you tell me why you wouldn't be using google analytics to capture this kind of data? This is all native functionality in analytics. I get the "I want everything in one place" concept, but in reality if you want this now, open your analytics account.
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      Anonymous
      Jan 25, 2013 11:52 AM UTC
      How would you detect opens with GA?

      If Marketo could detect if the user's opens and clicks are on a mobile device, it would also allow us to redirect to mobile versions of landing pages when a link is clicked in the email.  There are several merged Ideas for mobile support at https://community.marketo.com/MarketoIdeaDetail?id=08750000000I3CaAAK and perhaps this should be merged into those.
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      Anonymous
      Jan 25, 2013 12:10 PM UTC
      No, not opens, but clicks certainly if the click arrives at a landing page your GA account is attached to.. Allowing you to see  iPhones, Blackberries, etc. vs. using desktop.

      For the record if I have an option between having to always produce a Mobile version of each page, vs an intelligent responsive landing page design that automatically looks great on a mobile or tablet or oversized giant screen. I prefer just a single site.
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      Anonymous
      Jan 25, 2013 6:03 PM UTC
      We use mostly templates, so we are looking into Litmus.  Once we add their code to all our templates, it won't be manual.
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      Anonymous
      Jan 30, 2013 7:33 PM UTC
      Since Marketo currently isn't on Litmus' dropdown list for creating the Merge Tag, what is the default Merge tag for email address for adding the tracking HTML into a Marketo email?
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      Anonymous
      Jan 30, 2013 7:34 PM UTC
      You'd want to do {{lead.email address}}
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      Anonymous
      Mar 27, 2014 5:45 PM UTC
      Any update on getting this reporting. It would be valuable information via a report.
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