Tracking email link clicked from custom loaded html

Question

Via an external tool I render html for each contact part of a certain campaign. ( Done with Google Sheets )
That html is loaded into a lead field in marketo ( via a list import ). Part of the html is a link ( in fact several links , simple <a href="XXX">).
That lead field ( with the html ) is used inside an email via {{lead.xxx}}.
Hoe can I track 'link clicked events' on these link(s). It seems that by default the link clicks are not captured.

SanfordWhiteman · Accepted Answer

You‘d need to re-output the HTML using Velocity. Very much like https://nation.marketo.com/t5/product-blogs/creating-trackable-links-even-when-a-token-includes-http-or/ba-p/314510 except (and this won’t be particularly fun, since Marketo no longer supports the XML/XHTML parser in Velocity) you need to parse out the links.

While it’s doable, even as a Velocity expert, I would shy away from this. I’d pass the HTML to a webhook that parses it into a JSON block (Editor.js-style) representing the different HTML elements and write that back to the field. That will make the Velocity more reasonable.

Sign up

Login with SSO

Login to the community

Login with SSO