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DeepthiSw
Level 3
Jun 13, 2023 6:47 PM UTC
Solved

Tracking Email Engagements

 

Hi Team,

 

Need assistance with this:

 

We are tracking ungated asset engagements via email.

 

The email CTA directs to marketo landing page, which has ungated assets.

 

The issue here is I noticed ‘mkt_tok’ gets added to query string, I believe this is blocking people from qualifying in the program, I tried to uncheck ‘mkt_tok’ but it gets checked again.

 

Is there anything I should be doing to make this work.

 

Thanks,

Deepthi.

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SanfordWhiteman
SanfordWhitemanAccepted solution
User Group Leader
Jun 13, 2023 9:09 PM UTC

The issue here is I noticed ‘mkt_tok’ gets added to query string, I believe this is blocking people from qualifying in the program, I tried to uncheck ‘mkt_tok’ but it gets checked again.

That doesn’t make sense. mkt_tok is absolutely critical for end-to-end tracking (it’s how Munchkin sessions are associated after a click + redirect). In what way would mkt_tok be blocking anything?

 

You have to provide a lot more detail about how you’re qualifying people and what you even mean by “tracking” (clicks? pageviews?) the ungated asset.

 

You should not be directing people directly to a static asset. That’s just shooting yourself in the foot as the Munchkin session will not be associated.

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1 reply

SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group LeaderAccepted solution
User Group Leader
Jun 13, 2023 9:09 PM UTC

The issue here is I noticed ‘mkt_tok’ gets added to query string, I believe this is blocking people from qualifying in the program, I tried to uncheck ‘mkt_tok’ but it gets checked again.

That doesn’t make sense. mkt_tok is absolutely critical for end-to-end tracking (it’s how Munchkin sessions are associated after a click + redirect). In what way would mkt_tok be blocking anything?

 

You have to provide a lot more detail about how you’re qualifying people and what you even mean by “tracking” (clicks? pageviews?) the ungated asset.

 

You should not be directing people directly to a static asset. That’s just shooting yourself in the foot as the Munchkin session will not be associated.

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