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Jane_Massey
Jane_Massey
Level 2
Jan 5, 2021 4:43 PM UTC
Question

Subscriber count by year

I need to compare marketable subscribers of specific email newsletters by year, specifically end of 2019 vs 2020. How is this set up? Nothing seems to be working for me. Thanks.

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3 replies

SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group Leader
User Group Leader
Jan 5, 2021 8:20 PM UTC

Depends entirely on how you maintain subscription preferences. How does somebody get flagged as a subscriber to Newsletter A vs. Newsletter B?

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Amy_Goldfine
Amy_Goldfine
Level 9
Jan 5, 2021 11:55 PM UTC

There's not an easy way to get this data. We have a field for "Blog Subscriber Date" that gets stamped every time someone subscribes to the blog and can report on this.

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Amy GoldfineMarketo Champion & Adobe Community Advisor
Amy_Goldfine
Amy_Goldfine
Level 9
Jan 5, 2021 11:56 PM UTC

However if they become a member of a Program when they subscribe then you should be able to report on Program Member date

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Amy GoldfineMarketo Champion & Adobe Community Advisor
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