Skip to main content
Anonymous
January 30, 2018
Question

Store UTM parameter as hidden form fields and sync them to SFDC

Hey everyone,

we are capturing UTM parameter in hidden form fields and have created 3 new fields in SFDC to store those values.

I am seeing the 3 new SFDC fields in Database-Management > Field Management > Field Management

but when I want to map them to Marketo fields in Field Management> Field Mapping the 3 new SFDC fields don't show up.

What could be a possible reason for that?

Am I missing a step?

I am pretty new to this and thankful for any help!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

5 replies

Dan_Stevens_
Dan_Stevens_
Level 10
January 30, 2018

Opportunity fields are "read only" - so they won't appear within the form editor.

Forms for Opportunity Fields

Translate
    Anonymous
    January 30, 2018

    Thanks a lot Dan.

    What you also suggest to create those fields on leads/contacts instead of opportunities?

    Translate
    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    January 30, 2018

    Hi Kevin,

    Believe me, this is the only way to be able to get them in Marketo and be able to add them to a form

    -Greg

    Translate
    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    January 30, 2018

    +1 on Dan.

    Create these fields on leads and contacts in SFDC.

    Furthermore, creating them on opportunities would mean that an opportunity would have only 1 source, 1 medium and 1 contact. This is a complete negation of modern Marketing reality, which is that t takes multiple touch points to make an opportunity.

    Marketo offers you the capability to measure the contribution of Marketing to the business in a multi-touch mode.

    -Greg

    Translate
      Anonymous
      January 30, 2018

      Thank you Greg!

      Translate
      Terms & ConditionsAccessibility statement

      Loading footer...