Stop using direct download links (unless you want to lose tracking!)
Today, let's explore a questionable call made by… well, probably by every single Marketo user, ever: sending direct links to PDFs or other downloadable collateral.
I think most people understand that downloadables, on their own, can't associate web sessions with known leads: PDFs don't run Munchkin, nor do Excel spreadsheets. So if someone clicks from an email straight to your blahblah.pdf, their web session will still be anonymous unless it's been associated via other means.