Single confirmation page for multiple form fills

Question

Hello,
 
Currently we have a 1-1 ratio of landing pages with a form fill to confirmation pages. I feel that it is more advantageous to have a single page that then dynamically displays the name of the asset and the download button for that asset.
 
1. What sort of reporting issues will this cause? Currently I can look at each individual confirmation page and make the assumption that the number of unique times this page was viewed is fairly equal to the number of form fills. What can I use in GA to see this data by asset?
 
2. Any other minuses with this plan?
 
3. Implementation question...what do I need to be sure I pass to Marketo in this?
 
Thank you so much for your help with this.

SanfordWhiteman · Accepted Answer

Not like that because that would mean a different page, defeating the purpose. I mean/thank-you?asset=marketo-webinar

SanfordWhiteman · Answer

1. What sort of reporting issues will this cause? Currently I can look at each individual confirmation page and make the assumption that the number of unique times this page was viewed is fairly equal to the number of form fills. What can I use in GA to see this data by asset?

You can add the asset name to the URL of the Thank You page. The asset name thus either (a) needs to be a hidden field on the form or (b) be somewhere else on the page (meta tag, JS block, whatever). Then add it to the Thank You URL in an onSuccess function.

Then the TY URLs are distinguished by query string.

2. Any other minuses with this plan?

No, it’s a good plan! Having as few pages to maintain as possible is A Good Thing. Way more scalable.

3. Implementation question...what do I need to be sure I pass to Marketo in this?

See above — you just need to make sure the asset name (or whatever identifier makes sense to you) is on the form page.

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