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Level 3
Apr 4, 2023 8:48 PM UTC
Solved

Sharp decline in clicks and opens after Feb 15 update?

Hi all,

I've seen one post similar to this but wanted to hear from the community. We experienced a pretty sharp decline in clicks and opens after Marketo made a system-wide update on 2/15/23 in which they block IP addresses that belong to a company that provides an email security service that scans emails (their functionality leverages bots to click links in emails to scan for malicious content). 

Did anyone else go through this experience?

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Darshil_Shah1
Darshil_Shah1Accepted solution
Adobe Champion, Community Advisor, UG Leader
Apr 4, 2023 8:56 PM UTC

Yes! If you haven't already seen this, there was a similar thread posted a couple of weeks back-

Click Rate & Click to Open Rate decreased overnight in Mid-Feb

 

There was an update regarding this posted by the Marketo PM too-

Update to Filtering bot activity [Feb 2023]

 

2 replies

Darshil_Shah1
Adobe Champion, Community Advisor, UG Leader
Darshil_Shah1Adobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
Apr 4, 2023 8:56 PM UTC

Yes! If you haven't already seen this, there was a similar thread posted a couple of weeks back-

Click Rate & Click to Open Rate decreased overnight in Mid-Feb

 

There was an update regarding this posted by the Marketo PM too-

Update to Filtering bot activity [Feb 2023]

 

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Level 3
Apr 5, 2023 3:24 PM UTC

These links are immensely helpful, thanks so much!

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