SFDC + Marketo record sync

Question

Hi there!Is there a way to verify whether a record already exists in Salesforce before syncing it over?For example, when a new record comes into Marketo (and it may have been purged from Marketo in the past) — Marketo checks Salesforce to see whether the record/email ID already exists, and syncs only if it does not.Thank you!

sandy_logitech · Answer

Via a webhook-compatible service, yes (we do this and if found, sync the existing SFDC record + merge with it in Marketo instead of creating a dupe).

But natively, no, you can’t do that kind of “peeking” on the other side.

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