Sender score concerns about wake the dead

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We're planning a "wake the dead" campaign and are concerned about it negatively impacting our sender score. Does anyone have any thoughts or experiences regarding this topic?

Marketo

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A

Anonymous

Any time you send out email to a dormant list you run the risk of spam complaints...I would keep it as targeted/relevant as possible and send in small batches.

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K

kpara3-2

Level 9

Yes, as Jason said definitely keep it targeted. I'd also include easy ways to update information or preferences on emails.

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Josh_Hill13

Level 10

Another way to minimize this is to go through the initial list and remove anyone who is TOO old or clearly Invalid or a Spam Trap.

I wouldn't try this on leads older than 12-18 months.

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