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Anonymous
April 11, 2013
Question

Scoring

What is the difference between demographic score and behavioral score?
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2 replies

Anonymous
April 11, 2013
Demographic scoring is based on physical characteristics (i.e. location, job title, company name, industry, revenue, etc.) while behavior scoring is based on just that - behaviors, such as website clicks, visits, downloads, form submittals, etc.
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Anonymous
April 11, 2013
Thank you for the responses!
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