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Level 3
Sep 3, 2025 2:35 PM UTC
Question

Salesforce - Marketo records mismatch

Hi Team,
Quick question - 

There is a scenario where we faced in one of the campaigns. There were totally 16K records in a SFDC campaign and while flowing into the Marketo campaign around 180 records didn't flow through from Salesforce to Marketo Campaign. But these 180 records are present in Marketo database.

In these 180 records, there are -
1) Invalid email address
2) Inactive contacts
3) Duplicates.

But we tried to compare that with the records which flow through SF -> Marketo campaign which has all these.

Please anyone could let me know the reason for this? 

Thanks in Advance.

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4 replies

SanfordWhiteman
User Group Leader
User Group Leader
Sep 5, 2025 3:18 AM UTC

What do the Sharing Rules look like for the SFDC API User used by Marketo?

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Level 3
Sep 5, 2025 10:04 AM UTC

Hi @sanfordwhiteman, Does this sharing rule impact the SFDC member sync with the Marketo program? Please confirm.

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SanfordWhiteman
User Group Leader
User Group Leader
Sep 6, 2025 5:14 AM UTC

No, sharing rules don’t apply directly to Campaign Members, they apply to Contacts and Leads. But I’d like to see if that helps distinguish the CMs that weren’t synced.

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