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Community Advisor
January 19, 2017
質問

RTP Segmentation - exclude ISP or no?

  • January 19, 2017
  • 2 の返信
  • 1635 ビュー

I created a segment for our target ABM industries; for this example, we'll use "Financial Services"

When I create the segment, should I exclude ISPs as a secondary filter? My thought is that someone could be identified as Financial Services, but then possibly work from home or a coffee shop (on an ISP) and then be dq'd from my campaign? ...or maybe I don't fully understand how it works.

Input? Thoughts?         

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2 の返信

Josh_Hill13
Level 10
January 20, 2017

Excluding ISPs will prevent people identified by generic comcast.net locations. It will never be perfect. Most people exclude it.

JDNelson1Community Advisor作成者
Community Advisor
January 20, 2017

but what's the overriding factor -- I want to look at industry primarily and IF none, then exclude ISP; but if industry happens to be known, and they're at an ISP location, then that's fine.