Real-Time Zoom Webinar Poll Responses → Marketo MQL Processing

Hi everyone,

We’re currently exploring options to process Zoom Webinar poll responses in near real time and use them to trigger MQL qualification in Marketo.

Current Challenge

Today, our MQL process depends on receiving the Zoom webinar polling results after the webinar has ended. This creates a delay between when an attendee responds to a qualifying poll and when that response can be processed in Marketo for MQL qualification.

Our business requirement is to identify and qualify an MQL as soon as a participant provides a qualifying poll response during the live webinar, rather than waiting for the webinar to conclude.

What we’re trying to determine

1. Does Zoom Webinar provide a way to access individual poll responses in real time while the webinar is still in progress?
2. If not, are there alternative approaches for capturing poll responses as they occur?
3. Can Zoom APIs or webhooks be leveraged to capture or retrieve poll responses during the live webinar?
4. Has anyone implemented middleware or an integration platform to retrieve Zoom poll responses periodically and process them in near real time?
5. What would be the recommended approach for passing the poll response into Marketo and triggering an existing MQL qualification workflow?
6. Has anyone successfully implemented something similar, where a qualifying webinar poll response immediately updates the lead and triggers MQL processing in Marketo?

The goal is to enable near-real-time MQL processing, while maintaining our existing Marketo qualification logic and minimizing manual intervention or dependency on post-webinar polling reports.

If anyone has implemented a similar Zoom Webinar → Marketo workflow, I’d really appreciate any recommendations, API/webhook guidance, architectural diagrams, or lessons learned.

Thanks in advance!