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April 20, 2015
Question

Re-Subscribed Leads and Engagement Programs

If a lead re-subscribes and opts back in to an engagement program they were previously part of, will they automatically change from "paused" to "normal"? Or do we need a smart campaign set up to do this?
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4 replies

April 20, 2015
You will need to run a smart campaign to "Unpause" a person in an engagement program.
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Josh_Hill13
Level 10
April 20, 2015
Cheryl,

Doesn't this depend on how this was done?
  1. if Unsubscribes, they just won't get the email. Do they also become Paused automatically?
  2. if Unsubscribes and you deliberately Pause or Remove, then yes, you will need to use a campaign to restart them.
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April 20, 2015
1.  If they are unsubscribed they will not get the email, but we never change them to "Paused"
2.  Yes
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April 20, 2015
Thank you! I appreciate the input.
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