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January 11, 2013
Question

RCA Report

Does anyone know if it is possible to create an RCA report that shows, per marketing campaign, how many leads/contacts from the campaign were Sales Assigned (Salesforce field) and how many of those Sales Assigned became Sales Engaged (Salesforce field)? I am not sure if Marketo can track those specific metrics against each campaign.

Thanks.
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1 reply

January 11, 2013
You can add those custom fields to the RCE lead reports that are not there.  View the Sync Custom Fields to RCE presentation to learn how..
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