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Quick Question: Does Click to Open Rate Include Unsubscribe Clicks?

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Does Click to Open Rate Include Unsubscribe Clicks?

Thanks!

Marketo

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Accepted solution

No

A

Anonymous

Accepted solution

No

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SanfordWhiteman

User Group Leader

FTR -- I'm sure this is already clear to you, Danielle, but for searchers in the future -- if you're using a subscription center that isn't technically tagged as the unsubscribe link, going to the sub center will be considered a click, even if it ends in an unsubscribe.

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Justin_Cooperm2

Level 10

+1

If you are not using Marketo's unsubscribe link, then you should include your own <a> tag with class="mktNoTrack" if you would like clicks to be untracked.

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A

Anonymous

Good tip. Thanks Justin

Rajesh

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gkrajeski

User Group Leader

It actually depends on how you have implemented your Unsubscribe process.

In my case, we have a custom flow to a Landing Page (due to the need for Language Preference Eng/Fr), on which the user can unsubscribe.

In this case, the clicks on our Unsubscribe link are counted as clicks.

These (in my case) do not show as true Unsubscribes.

Note: My team is actively working to correct this so we get true visibility to Unsubscribes!

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Danielle_Wong

Author

Community Advisor

Is there a quick way to check if I am currently using Marketo's unsubscribe button rather than a custom one?

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Danielle W.

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