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Danielle_Wong
Community Advisor
Community Advisor
March 29, 2016
Respondido

Quick Question: Does Click to Open Rate Include Unsubscribe Clicks?

  • March 29, 2016
  • 8 comentários
  • 3785 Visualizações

Does Click to Open Rate Include Unsubscribe Clicks?

Thanks!

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8 comentários

Resposta
March 29, 2016

No

SanfordWhiteman
Level 10
March 29, 2016

FTR -- I'm sure this is already clear to you, Danielle, but for searchers in the future -- if you're using a subscription center that isn't technically tagged as the unsubscribe link, going to the sub center ​will be considered a click, even if it ends in an unsubscribe.

Justin_Cooperm2
Level 10
March 29, 2016

+1

If you are not using Marketo's unsubscribe link, then you should include your own <a> tag with class="mktNoTrack" if you would like clicks to be untracked.

March 29, 2016

Good tip. Thanks Justin

Rajesh

gkrajeski
User Group Leader
User Group Leader
April 14, 2016

It actually depends on how you have implemented your Unsubscribe process.

In my case, we have a custom flow to a Landing Page (due to the need for Language Preference Eng/Fr), on which the user can unsubscribe.

In this case, the clicks on our Unsubscribe link are counted as clicks.

These (in my case) do not show as true Unsubscribes.

Note: My team is actively working to correct this so we get true visibility to Unsubscribes!

Danielle_Wong
Community Advisor
Community Advisor
April 14, 2016

Is there a quick way to check if I am currently using Marketo's unsubscribe button rather than a custom one?

Danielle W.