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Alex_Sokolovski
Alex_Sokolovski
Level 2
May 21, 2018
Question

Push unsubscribed users to marketo

  • May 21, 2018
  • 4 replies
  • 2815 views

Hello!

It's possible push unsubscribed users to marketo via segment.io? Actually I use customer.io for email company which integrated to segment.io, so I also want push that data to my marketing program in marketo.

I read this documentation, but I didn't find solution:
- Marketo Source Documentation - Segment
- Marketo V2 Destination Documentation - Segment

Do you have any ideas or solutions for that?

4 replies

SanfordWhiteman
SanfordWhiteman
Level 10
May 22, 2018

Yes, you have to add and map additional Segment traits to represent the unsubscribe-related fields.

However: you should be aware that you're probably opening a DoS attack vulnerability against your Marketo API call limit using such methods. Anything that allows an end user to consume an API call for an untrusted action creates such a vuln.

I would recommend you rethink your way of managing unsubscribes to push this information directly to Marketo using the Forms JS API.

    Alex_Sokolovski
    Alex_SokolovskiAuthor
    Level 2
    May 22, 2018

    Thanks!

    I connected customer.io as source and marketo as distance to segment.io. So I see success pushing from customer.io to segment.io, but data requests from segment.io to marketo are failed. Can you help me with marketo config for that action?

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 22, 2018

    It's all in the Marketo v2 documentation from Segment.

    I would need to see your entire configuration on both sides, and all error reports, to be able to troubleshoot this.

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