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Anonymous
Feb 12, 2014 4:14 PM UTC
Solved

Programs vs. Campaigns

Does anyone have any reading or other resources they can point me to that explain the differences between programs and campaigns (in Marketo world)? 
We are in the process of planning our marketing activity for the year ahead and it's important that we understand when a program is needed vs. a campaign. 

Thanks 
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Edward_Masson
Edward_MassonAccepted solution
Level 10
Feb 12, 2014 4:42 PM UTC
In SFDC world they use the System term 'Camapign' (which really is a Marketing Activity). In Marketo they do the same thing which is called a program.
Each program can connect to SFDC campaign, but they are the same thing.
In SFDC you can create a Parent Campaign which will host your normal campaigns commonlly named 'Child Campaigns'.

Marketo does not have a Parent feature.

You would have many Marketo Programs running for all your Marketing activities that connect to many SFDC Child Campaigns which roll up to a Parent Campaign (Based on a Campaign Theme with many marketing activities).

Hope this helps.
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5 replies

Marcia_Kerber
Marcia_Kerber
Level 3
Feb 12, 2014 4:28 PM UTC
We would love to have some resources as well.
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Marcia Kerber
Edward_Masson
Edward_MassonAccepted solution
Level 10
Feb 12, 2014 4:42 PM UTC
In SFDC world they use the System term 'Camapign' (which really is a Marketing Activity). In Marketo they do the same thing which is called a program.
Each program can connect to SFDC campaign, but they are the same thing.
In SFDC you can create a Parent Campaign which will host your normal campaigns commonlly named 'Child Campaigns'.

Marketo does not have a Parent feature.

You would have many Marketo Programs running for all your Marketing activities that connect to many SFDC Child Campaigns which roll up to a Parent Campaign (Based on a Campaign Theme with many marketing activities).

Hope this helps.
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Anonymous
Feb 12, 2014 4:50 PM UTC
Thanks Edward. Please can you confirm what SFDC is? 
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Edward_Masson
Edward_Masson
Level 10
Feb 12, 2014 4:55 PM UTC
Sorry, SalesForce.com is a Customer Relationship Management (CRM) platform. Its one of the leaders in that space and Marketing Automation platforms can connect with it. 
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Anonymous
Feb 13, 2014 12:58 PM UTC
No worries, thanks for your help! :-)
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