Program not recognizing success

Question

Any clue why my programs aren't recognizing success or program statuses? These programs are all synched to Salesforce. The programs have revenue associated with them, but the revenue isn't coming through either.

Jim_Thao7 · Accepted Answer

Do the statuses match up? Meaning, in SFDC, does the campaign carry the same statuses as Sent/Responded? Also, why is Sent a success?

Anonymous · Answer

I would agree with Jim, why is your sent a success?

It also looks like there is no program status change. You'll need to create a smart campaign that pushes leads through the program statuses, i.e. Email is delivered>change program status to sent. Marketo doesn't do this automatically the majority of the time, so it looks like there are members of your program, but they don't have statuses somehow.

I'd also have a look at how your statuses are numbered in Admin. It might not be allowing for proper lead flow.

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