Pixel tracking link

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Hi there. We are looking to use the Munchkin API to track clicks inside emails (sent from outside Marketo) and were wondering how we could configure our pixel to track opens tied to those clicks? Thanks!

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SanfordWhitemanAccepted solution

Level 10

You have to pre-generate a unique Munchkin tracking cookie per lead in order to call the tracking server endpoint from a static tracking pixel. If you want to have email-specific links, well, you'd need to add an email-specific identifier as well.

You'd then need to add that same cookie in your clickable links in order to transport it to the web proper, so the same cookie is associated with subsequent JS-driven view and click activities.

Since opens only work when images are enabled, they are considered "directional" only in terms of analytics. You won't really know how many people opened your email but didn't click, only the minimum # of leads who did so.

SanfordWhitemanAccepted solution

Level 10

You have to pre-generate a unique Munchkin tracking cookie per lead in order to call the tracking server endpoint from a static tracking pixel. If you want to have email-specific links, well, you'd need to add an email-specific identifier as well.

You'd then need to add that same cookie in your clickable links in order to transport it to the web proper, so the same cookie is associated with subsequent JS-driven view and click activities.

Since opens only work when images are enabled, they are considered "directional" only in terms of analytics. You won't really know how many people opened your email but didn't click, only the minimum # of leads who did so.

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Nav_Singh

Level 2

Thanks Sanford. That doesn't seem like it will ultimately be the most efficient way to identify clicks/ opens. Do you have any experience leveraging a third party tool such as mixpanel to achieve a similar result en-masse?

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SanfordWhiteman

Level 10

It's not so easy to build, yeah, but then your activities are inside Marketo where (I presume) you want them.

There's no way to use a 3rd-party tracking tool to update Marketo data without at some point using a Marketo API/endpoint, and most 3rd parties don't understand Marketo enough to get it right. I would def'ly sooner build this myself than use someone else's claimed "integration."

If your daily volume is low (and can be forcibly capped to cooperate with API limits) you might think about using the Request Campaign API instead to in fact send the emails via Marketo.

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