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gkrajeski
User Group Leader
gkrajeskiUser Group Leader
User Group Leader
March 29, 2016
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Overall account email benchmarks or averages?

What's the best way to pull averages or benchmarks on email reporting data for one's ENTIRE instance?

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Roxann_McGlump1
Roxann_McGlump1Accepted solution
Level 5
March 29, 2016

Hi Geoffrey,

If you happen to have RCE, you can easily build a simple report that will show you your email performance metrics for the year.  If you don't have RCE, then you would need to use the method Dory outlined.

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4 replies

Dory_Viscoglio
Dory_Viscoglio
Level 10
March 29, 2016

I have done this in the past to get a benchmark like 2015 email performance so that we can compare it year over year. I also break it down by prospect mailings vs client mailings.

But, I did it by creating an email performance report with every single email we sent in a year (select the very top level folder when you're choosing what emails you want to include in the report). This will take a looooooooooong time to run depending on how many emails you send, but at the very bottom line of the report you will get the overall stats. Also, don't forget to include archived emails if you archive.

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    gkrajeski
    User Group Leader
    gkrajeskiUser Group LeaderAuthor
    User Group Leader
    March 29, 2016

    Thanks @Dory Viscogliosi,

    I was hoping there to be an "easy" way to do this rather than resorting to the brute force method.

    Guess it's time to submit an idea or find one that already has this requested...

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    Dan_Stevens_
    Dan_Stevens_
    Level 10
    March 29, 2016

    Ideally, I would love to see some sort of high level dashboard that can be configured by date (and specific campaigns, if desired):

    Here's an existing idea that's somewhat relevant:

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      Roxann_McGlump1
      Roxann_McGlump1Accepted solution
      Level 5
      March 29, 2016

      Hi Geoffrey,

      If you happen to have RCE, you can easily build a simple report that will show you your email performance metrics for the year.  If you don't have RCE, then you would need to use the method Dory outlined.

      Translate
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