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Anonymous
May 19, 2014
Respondido

Opt-out forms - CASL

  • May 19, 2014
  • 6 comentários
  • 2137 Visualizações
I am new to Marketo and I would like to know if anyone has leveraged a Marketo opt-out form with individual levels of opt-out based on content (ie. Newsletters, marketing info, events)? 
With Canada becoming CASL compliance, it would be beneficial to have individual opt-out content.


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Hi,
it is not possible to have different versions of "unsubscribe" because there is just one global unsubscribe for everything. But you can offer a form where you can define which content you would like to receive (for example Product A, Product B, Product C, Corporate) and also offer the global unsubscribe for everything. Just setup additional field(s) and use them in the form.
After that just build up a landing page with a form that auto fills and that offers the different areas of content and also a unsubscribe.

Hope that helps.

Best regards

Steffen

6 comentários

Josh_Hill13
Josh_Hill13
Level 10
May 19, 2014
Yes. This is easy to do, but requires some thought.

You can control the form to easily leave Opted Out checked or just have nothing checked.

Please see my chapter on this. There are also tons of ideas on the Community if you have something specific in mind.

http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
http://www.marketingrockstarguides.com/marketing-rockstars-guide-to-marketo/
Anonymous
Resposta
May 19, 2014
Hi,
it is not possible to have different versions of "unsubscribe" because there is just one global unsubscribe for everything. But you can offer a form where you can define which content you would like to receive (for example Product A, Product B, Product C, Corporate) and also offer the global unsubscribe for everything. Just setup additional field(s) and use them in the form.
After that just build up a landing page with a form that auto fills and that offers the different areas of content and also a unsubscribe.

Hope that helps.

Best regards

Steffen
Anonymous
May 20, 2014
Josh, just FYI - that first link gives me a 404.
Anonymous
May 20, 2014
I think Slideshare is down, so it's not a problem with the link. It worked yesterday.
Anonymous
May 21, 2014
Thanks Steffen
Madhu_Gulati2
User Group Leader
Madhu_Gulati2User Group Leader
User Group Leader
August 27, 2015

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