Skip to main content
Saavy
Level 2
Nov 19, 2021 7:02 PM UTC
Question

opportunity type mapping to lead lifecycle status in Marketo

Hi Marketo  Experts , is there any best practice to be followed to map opportunity to lead lifecycle status in  a Marketo? I have following stages to be mapped SQL , SAL , TQL , TAL   , SQC?  The opportunity types are  Pre-Introduction
Initial Engagement
Intro
Mutual Due Diligence
Commercial Agreement
Commercial Discussion
Executed Agreements
Closed Lost
Closed - On Hold
Closed - No Opportunity
Closed Won

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Jay_Jiang
Jay_Jiang
Level 10
Nov 23, 2021 12:20 PM UTC

A very open ended question where answers are will be highly subjective.

 

I don't map opportunity stages to multiple lifecycle stages, I only just have the one Opportunity lifecycle stage. The reasons are specific to how we've designed our lead management and sales process. On that note, without the definitions of what your stages are (SQL, SAL, TQL, TAL, SQC) - I can't give you the contextual advice you're looking for...

Translate
Terms & ConditionsAccessibility statement

Loading footer...