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jskerry
Level 1
December 29, 2022
Solved

One Click Registration

Currently researching one click registration options for email invitations. Trying to streamline event registration for my company, and want to know if anyone has experience with systems/flows that help registrants bypass forms and automatically register when they click a link. 

 

We currently use a goldcast hook that triggers when user fill out their information on the event landing page. 

 

There is a similar question on this blog from 2013 here, but I am curious if there are any newer solutions. Thanks 🙂

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    Darshil_Shah1
    Darshil_Shah1Accepted solution
    Adobe Champion, Community Advisor, UG Leader
    December 29, 2022

    I'm rather dubious about the idea of one-click registrations as it involves bypassing a form-fill out and registering people based on just a CTA link click and/or a webpage visit which IMO could easily bloat your registrations up with activities from email scanners. You can always set up the form-prefill so that when a known person lands on the LP from a tracked link in an email, they have their data prefilled in the form, and they can straight-away make a form submit. I think one more click for submitting a form is worth the trade-off of not letting the false registration emails go out to people due to the activities of email scanners.

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    2 replies

    Darshil_Shah1
    Adobe Champion, Community Advisor, UG Leader
    Darshil_Shah1Adobe Champion, Community Advisor, UG LeaderAccepted solution
    Adobe Champion, Community Advisor, UG Leader
    December 29, 2022

    I'm rather dubious about the idea of one-click registrations as it involves bypassing a form-fill out and registering people based on just a CTA link click and/or a webpage visit which IMO could easily bloat your registrations up with activities from email scanners. You can always set up the form-prefill so that when a known person lands on the LP from a tracked link in an email, they have their data prefilled in the form, and they can straight-away make a form submit. I think one more click for submitting a form is worth the trade-off of not letting the false registration emails go out to people due to the activities of email scanners.

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      SanfordWhiteman
      SanfordWhiteman
      Level 10
      December 30, 2022

      @jskerry definitely listen to Darshil here — “one click” might as well be called “non-human”. You want to keep your numbers accurate and letting mail scanners register people is only going to cause confusion.

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