Number of engagement streams you are managing?

Question

As we all get our campaigns set up in the new engagement streams, I'm curious as to the number of engagement programs/streams people are attempting to set up and manage. It would also be interesting to know what your rough average of the quantity of content you place into each stream? We currently have 12 programs set up with an avarage of 10-15 casts per stream per program. Not all of the content is built yet, but most of it is in our editorial calendar.

Thanks for any input you may have.

Anonymous · Accepted Answer

We are only just starting our first engagement program but here's what we have set up (not all have content or active yet)...

We have a prospects nurture program with 8 streams (these are 4 different stages and each stage has a cloned stream for INTL, so that these may be delivered at a different time).

We have about 5-6 pieces of content per stream and most of these are A/B testing so about 10-12 emails.

Anonymous · Answer

We have on average one or two streams currently - we're evolving slowly from basic drip to nurture... we do have a newsletter that has one stream per version (based on vertical) which has 6 streams.

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