'Most recent campaign/program' field usage | Adobe Higher Education
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ChrisOs2
Level 2
August 8, 2024
Pregunta

'Most recent campaign/program' field usage

  • August 8, 2024
  • 2 respuestas
  • 1183 visualizaciones

Hi there,

 

I'm wondering when you all update your most recent campaign/program field. Is it when someone opens/clicks or is it even more broad, for example when an email is delivered or sent?

 

Thanks!

 

Chris

Este tema ha sido cerrado para respuestas.

2 respuestas

BlaneMcMichen-1
Adobe Employee
BlaneMcMichen-1Adobe Employee
Adobe Employee
August 8, 2024

That's a good question to ask, but I think it is mostly determined by your purpose/use of the field.  Not everyone uses this field. 

As a best practice I would say that you want to always update your program status.  With respect to last program if you are using it to determine engagement then I would associate it to person's actions. If it is to track qualification/frequency the it would be related to an outbound action that represents your attempt to create a touchpoint.

Sorry if this doesn't really answer your question, but maybe it will seed some thoughts.

    C
    ChrisOs2Autor
    Level 2
    August 12, 2024

    Thanks Blane! Someone once told me they liked how Marketing Ops is very black and white but oh that is not the case. But that's what makes the job interesting!

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