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Anonymous
Jul 9, 2013 8:14 PM UTC
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Modify preheader text in emails

Email clients usually show a preview of an email body. I'd like to be able to modify that preview in the email.

For example, "View as webpage" might be the first text that the customer sees. I'd like to choose what they read when they first look at my emails.

    4 replies

    Anonymous
    Jul 9, 2013 10:02 PM UTC
    PS, I found some code that works :) I put this at the top of my email and changed the preheader text. Tested in Gmail and Outlook 2011 for Macs!

    https://gist.github.com/kbav/4126337

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    Anonymous
    Aug 28, 2013 8:20 PM UTC
    Awesome!
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    Anonymous
    Jan 28, 2015 5:34 PM UTC
    This needs to be DEFAULT in Marketo... the preview pane for mobile open-rates is like the holy grail. People immediately know it spam if anything other than the message is previewed (ie., view as webpage, CSS code, logo.jpg, etc). We need to push Marketo to make this standard. Thoughts?
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    kh-lschutte
    Feb 24, 2020 7:19 PM UTC
    No text available
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