mkt_tok isn't appearing when I click through to my landing page

Question

I'm stumped - I have an email newsletter that links to a Marketo landing page, and when I click through (the real email, not a test), the mkt_tok doesn't appear in the URL.  This is problematic because we're hoping to pre-fill form fields on the landing page.
 
I've confirmed that pre-fill is enabled on the form fields.  Plus, the other non-LP links in my email DO have the mkt_tok appended.
 
I did try to also use query parameters to pull in the data (like &First={{lead.First Name}}&Last={{lead.Last Name}}&Email={{lead.Email Address}}) and that didn't work either.  When I remove them, I still have the same problem.  
 
What am I missing??

SanfordWhiteman · Accepted Answer

Aha! The pre-fill worked in Incognito! (Side note, I copied the email link with our branded domain before it switched over to the final URL.) But, the mkt_tok is not there.

If I remove those URL parameters from the final URL, the pre-fill does NOT work in Incognito (and the mkt_tok is still missing).

The mkt_tok is always stripped from the URL immediately after loading. So have you verified that it isn’t there in the initial redirect?

It sounds to me like your primary Munchkin session is associated with a lead other than the one that received the email. Pre-Fill is disabled in that case. In Incognito this won’t happen because you start with an anonymous session.

SanfordWhiteman · Answer

If the link is tracked (producing a Clicked Email in the Activity Log), then by default the mkt_tok is added as well. It’s possible to have a tracked link without the mkt_tok but you would have to do deliberate, manual configuration to accomplish this. So the first question is: is the click tracked?

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