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Wolfgang_Weinku
Wolfgang_Weinku
Level 2
August 23, 2017
Question

Marketo plug-in to validate email ID

Currently, we are using some 3rd parties to cleanse our emailings regulary to make sure we have only valid & accepted emails in our database. Anyhow, this process is sub-optimal and don't perfect. Are you aware of any marketo plug-in which can validate email IDs...before we send programs out? Thanks. Wolfgang

    10 replies

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    August 23, 2017

    Hi Wolfgang,

    You would need an enrichment tool to update the data.

    Sales Lead Data Marketing Automation Solutions – Marketo LaunchPoint

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    Dan_Stevens_
    Dan_Stevens_
    Level 10
    August 23, 2017

    We use Informatica.  Super easy to integrate into Marketo.

    Email Verification Service: Free Trial | Informatica US

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    Anonymous
    August 24, 2017

    Hi Dan,

    Do you use StrikeIron on the form for 'real-time validation' or after the fact?

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    Dan_Stevens_
    Dan_Stevens_
    Level 10
    August 24, 2017

    Hi Eric - after the fact, before we send out an email.  Actually, we run regularly scheduled batches and then suppress those that return specific validation codes:

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    Andy_Caron3
    User Group Leader
    Andy_Caron3User Group Leader
    User Group Leader
    August 24, 2017

    Hi Wolfgang,

    We use something called BriteVerify. What I like about them is that they're cost efficient and they're integrated into Marketo. You can verify your list before you send, and then only send to the emails that pass. It also offers you some level of protection from spam traps in addition to lowering you bounce rate.

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    Andy Caron
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