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Nurture_Ninja
Level 4
Jun 30, 2023 3:03 PM UTC
Solved

Marketo Integration with Project Management Tool

Is there a way to integrate Marketo with a project management tool like Wrike or Hive? I'm not absolutely sure about the benefits of such an integration but curious to know if someone has tried this and been successful with their goals. Thanks.

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Beth_Massura
Beth_MassuraAccepted solution
Level 6
Jun 30, 2023 4:32 PM UTC

Hello,

 

The Marketo API could be used to create programs based on items added to the project management tool. This would take some development though.

 

In the Adobe suite, the Workfront project management platform can connect to Marketo Engage through Fusion to create marketing programs, which is a declarative (non-coding) method. You can read more about this feature on the Marketo Engage and Workfront integration blueprint overview.

 

Cheers,

Beth Massura

2022 Adobe Marketo Engage Champion

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4 replies

Beth_Massura
Beth_MassuraAccepted solution
Level 6
Jun 30, 2023 4:32 PM UTC

Hello,

 

The Marketo API could be used to create programs based on items added to the project management tool. This would take some development though.

 

In the Adobe suite, the Workfront project management platform can connect to Marketo Engage through Fusion to create marketing programs, which is a declarative (non-coding) method. You can read more about this feature on the Marketo Engage and Workfront integration blueprint overview.

 

Cheers,

Beth Massura

2022 Adobe Marketo Engage Champion

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    Nurture_NinjaAuthor
    Level 4
    Jun 30, 2023 4:38 PM UTC

    Thank you!

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