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Lakhani_s
Level 2
April 4, 2022
Solved

Lead Behavior

in one of my recent campaigns is lead behavior at the same time sent/delivered/open or click, what should I consider bot open or real open?

 

 

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Darshil_Shah1
Darshil_Shah1Accepted solution
Adobe Champion, Community Advisor, UG Leader
April 4, 2022

Email activities could potentially be from the email scanners. Additionally, if the leads with quick opens/clicks have similar set of domain(s) (indicating same set of privacy filters/scanners) then there is a greater chance that opens/clicks were not from a real human.

I would suggest you to turn on the filter and log bot activities from the Email settings in the Admin - this'll help you identify to an extent the bot email activities for future emails.

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4 replies

Darshil_Shah1
Adobe Champion, Community Advisor, UG Leader
Darshil_Shah1Adobe Champion, Community Advisor, UG Leader
Adobe Champion, Community Advisor, UG Leader
April 4, 2022

Well, it could be a case where a real person did actually open the email as soon as it was delivered to their inbox. Do you see a lot of such leads with same/near same time for all the email activities (sent/delivered/opened/clicked)?

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Lakhani_sAuthor
Level 2
April 4, 2022

yes, there are a lot of leads  with same/near same time for all the email activities (sent/delivered/opened/clicked

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Darshil_Shah1
Adobe Champion, Community Advisor, UG Leader
Darshil_Shah1Adobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
April 4, 2022

Email activities could potentially be from the email scanners. Additionally, if the leads with quick opens/clicks have similar set of domain(s) (indicating same set of privacy filters/scanners) then there is a greater chance that opens/clicks were not from a real human.

I would suggest you to turn on the filter and log bot activities from the Email settings in the Admin - this'll help you identify to an extent the bot email activities for future emails.

Translate
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