Landing page that sends email

Hi Michelle,

This is a great use case for a Program. You would create a new Program with a channel that is relevant to this marketing initiative (however that's set up in your instance).

In the program you'd create a landing page and a form, and then place the form on the landing page. (You can also create the form in Design Studio if you think you'd use it in multiple programs.)

You'd also create and approve the email.

Then you'd create a smart campaign to process the form fill

Trigger: Fills out form, web page is [landing page]

Flow Step: Send email [email you created]

I would also recommend having a flow step "change program status" to [this program] [relevant program status for the channel] in order to track the people who have engaged with this form.