Is a PURL like a vanity URL?

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I'm wondering if a PURL is like a vanity URL? We have a print-based camapign that we want to bring to a Marketo landing page. So I need a (vanity) url to include in the postcard. Would a PURL be used?

Marketo

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SanfordWhitemanAccepted solution

Level 10

Yes, pURLs are lead-specific variants of a landing page. They are expressly for situations like direct mail or print.

However, they have a few oddities that can only be fixed with custom JS code. Principally, they are designed for leads who have never visited your site before, even anonymously. As I usually put it, the pURL is a "weak associator" to the named Marketo lead -- weaker than the association between a Munchkin session and an anonymous Marketo lead. So it can't override the latter out-of-the-box.

SanfordWhitemanAccepted solution

Level 10

Yes, pURLs are lead-specific variants of a landing page. They are expressly for situations like direct mail or print.

However, they have a few oddities that can only be fixed with custom JS code. Principally, they are designed for leads who have never visited your site before, even anonymously. As I usually put it, the pURL is a "weak associator" to the named Marketo lead -- weaker than the association between a Munchkin session and an anonymous Marketo lead. So it can't override the latter out-of-the-box.

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Jamie_BarclayAuthor

Level 5

Thank you for the clarification.

Question: we generate our vanity URLs internally (i.e., campaign@blueshieldca.com). I'm looking for a recommendation of creating vanity URLs for marketo landing pages.

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SanfordWhiteman

Level 10

campaign@blueshield.ca is an email address.

I don't understand the connection to vanity URLs (lp.example.com/page/{user id}).

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