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Anonymous
March 20, 2014
Question

Insert variable in email?

I'd like to include a variable (a different URL for each lead) within a Marketo email - is this doable? If yes, how?
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
March 20, 2014
You could do this with a custom field:

Custom URL (String)

then populate that field

then in the email, use

{{lead.Custom URL}} wherever the URL should appear, including in links.

But if you are thinking of PURLs, please look up th PURL documentation...as that is quite different.
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Dan_Stevens_
Dan_Stevens_
Level 10
March 20, 2014
If you do go the PURL route, just be aware of some of the inconsistent behaviors:

https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PnYOAA0
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