Adobe Marketo Engage General

*dates are subject to change, please check back for latest informationOn July 31, 2025, LinkedIn is deprecating old versions of the APIs used in the LinkedIn Lead Gen Forms integration with Marketo Engage.  The new versions of these APIs require a different set of permissions and will require reauthentication with LinkedIn to use the new versions of these APIs.  Support will be introduced for the new version of these APIs with the July 2024 Release    What do I need to do? You'll need to reauthenticate any LaunchPoint services of the Type “LinkedIn Lead Gen” or “LinkedIn Matched Audiences” and agree to the new permission scopes required by the updated LinkedIn APIs between July 26, 2024 and July 31, 2025 to avoid any service interruption. You can find these by clicking on the Type column in your Admin > LaunchPoint menu. Selecting Group By This Field can make this process easier by grouping all services of the same type together:      

Hi all. I inherited a Marketo instance where a lot of things were developed over the years by different people. I am now trying to make my UTMs work in email.What we need to happen is: When someone clicks a link for webinar registration, record the following in custom fields (note: these custom fields are also used by the javascript that captures UTM parameters from a form fill): Source - Last: UTM Source = mktoSource - Last: UTM Medium = emailSource - Last: UTM Campaign = nurtureHere's what's happening: By default all email clicks get these values (notice the fields are different; are they out of the box?): utm_source: mktoutm_medium: emailI don't know where to change these fields to the ones I need, i.e., where in Marketo I can specify the custom fields (Source - Last: UTM Source etc.) to be used for email clicks. In our email template, there is also a way to set a Global Variable for UTM Campaign (again, NOT the field we are using; likewise, I don't know how

Hi Team, How to track engagements from Linked InMail in marketo.Please let me know. Thanks,Deepthi.   

Hi all, I was hoping someone could assist me with a forms-related query. I am trying to create a form with the ability to display simple calculation of previous form field selections. Simply put, within the form: - Field A (Product Price) currently as a currency field- Field B (Product Quantity) currently as a integer field I would like to have a Field C that follows, which will automatically calculate Field A x Field B. I have looked into Formula fields, however I am unsure if they are applicable to my ask and have been unable to use them within the form. Any assistance would be greatly appreciated!

Hi, Currently, we're working on a lead scoring model. In lead scoring, we employ demographic and behavioral scoring. We categorize leads into four groups based on their scores and engagement: A, B, C, and D. We represent this on a XY axis graph with demographic score on one axis and behavioral score on the other. By targeting individuals according to their score, the BDR team can focus on A's and B's. They can wait for C's and D's to reach the threshold before contacting with them. Any thoughts?"

Hello We do have a couple of fields in Saleforce which have picklist values but the same doesnt appear in Marketo when we choose that field in any form. I read a solution that when we change the field type to select, it should come but it didnt happen./May I check if this solution is still applicable. https://nation.marketo.com/t5/marketo-whisperer-blogs/using-a-sfdc-picklist-field-in-a-marketo-form/ba-p/247107If not how do I do that. Many a times marketo user select fields with SFDC picklist and dont use the exact picklist options, in that case the record doesnt sync to SFDC due to field integrity issue. 

Hi,How is the SFDCSyncStat calculated in xxx.marketo.com/supportTools/sfdcSyncStatsas compared to the one in Admin panel (Admin > Integration > Salesforce > Sync Status) I tried to compare an hour worth of data but the counts seem to be off. Thank you

Hi,We have embedded tracking parameters into the URLs of all links in our marketing emails. However, when recipients click these links, some landing pages would revert to the original URL without showing the tracking parameters, while other landing pages accurately show the parameters in their URLs. This inconsistency is impacting the accuracy of our referral traffic data from email campaigns. We are not sure why this discrepancy might be happening. How should we investigate and resolve the root cause of this issue? Thank you. Attached is the example. We use geo-targetly link + tracking parameters for all our links in email. Below is an example of when landing page correctly shows the tracking parameters.

Hi there, I am trying to understand how Marketo and SFDC records are connected (field key). I see examples where the Marketo record will have a different email value than the associated SF record. I've also seen the Marketo record have a different Marketo ID than the associated SFDC record. How is the integration making sure that these two records (Marketo, SFDC) are connected despite having different Marketo IDs and Emails? Is it through the SFDC ID? 

Hello,After creating a new Lead via a Lead Form, how long should I expect to wait until the response from the Lead Database API gets updated with the new Lead?Thank you,-Michael

Hello Community, We created a campaign that has multiple Send Email and Wait steps. We are running this campaign daily and have already run it a couple of times before. Yesterday, the team added new Send Email and Wait steps (11 in total), and I want to confirm if anyone who was run through the campaign previously will receive the new emails and be added to the wait steps? I created a smart list to see what was the most recent email that was received, and it appears that the latest email that anyone was sent is in Flow Step 5, so these contacts are now in the subsequent Wait Step (Flow Step 6) and have not gotten any other emails in the campaign:  The newly created Send Email steps and Wait steps are Flow Steps 10-21. Each Wait Step is 21 days. Since no one has gone beyond Flow Step 6, this leads me to believe that everyone who is currently a member of the campaign and is added in the future should be able to enter the new Flow Steps (10-21) and receive th

If you're a marketer who uses both Marketo and Salesforce, chances are you've had to deal with syncing issues between the two systems. In today's blog post, we'll take a deep dive into the Marketo and Salesforce Sync, specifically discussing the Sync Person to SFDC flow step and the different outcomes when using it.   Let's review the expected behavior for the different use cases you might encounter when designing your sync to Salesforce using smart campaign flow step in Marketo.   Scenario #1: Syncing a Marketo Record Not In Salesforce The first scenario is when a Marketo record is not in Salesforce. In this case, you would use the Sync Person to SFDC flow step with the auto assignment rules, which creates a new lead record in Salesforce.     Scenario #2: Syncing an Existing Lead in Salesforce If the record syncing is a Salesforce Lead and you use the sync with auto assignment rules, the existing lead record will be updated. Essentially, this is like a forced sync

Hi Marketo Community,I've been researching how to connect multiple CRMs to one Marketo instance using a middleware connector. If you have experience with multiple configurations, I would love to hear what consultant agencies you worked with (if any) and what middleware solution you implemented.  Thanks in advance for sharing your thoughts!Anna

Hi! Looking for some insights and knowledge on multiple websites & Munchkin Tracking. I have only ever worked with multiple brands/products being in their own instance or Partition of Marketo. I recently joined a company that is undergoing some major migrations. First, migrated to Marketo. Secondly, about to bring in 5 other brands into that same marketo instance. Currently the set up is really aimed toward only one brand. It appears that the plan is to just bring in the new brands and differentiate them based on the naming convention (I don't approve of this way of working).  Would this even work in terms of munchkin tracking? Can you use the same munchkin code across multiple sites? (These are not multi language sites, they are entirely different companies that the main company owns).  I know we need to get different CNames set up for each brand but i'm concerned about the tracking to so many sites. I have read through some different scenarios here on Marketo

Hi all!  I'm making some updates to our lead scoring model and was hoping to simply a flowstep. We use a Lead Ranking system that is a combination of of Behavior Score and Demographic score.  We then combine those two scores and map that to the "Person Score" field.  I was updating the workflow as shown below so that when a person becomes disqualified for some reasons(Not ready for sales)  we reduce the behavior and person scores by -50 points.  BUT if the lead is NEVER going to be a good lead(bad data, bad lead, etc) I want to reduce their behavior score to ZERO but keep their demographic score.  (we will deal with these leads outside of this process).  Where I am running in a challenge is that the "Change Score" flowstep can't seem to equal a token mapped to the lead object (ie the Demographic score in this case) as I get a  "No change for score value supplied in campaign" in the logs.     The o

Hello Everyone,I just wanted to understand that we recently sent an email to a list of people; in the email performance report, the email open count and email open count on a member program status show a difference. Could anyone let me know why it is showing a different number?

Hi - migrating from HubSpot to Marketo, and we have a number of HubSpot forms embedded on Wordpress pages that we want to replace with Marketo forms. Was hoping to be able to simply swap in the Marketo form embed code in Wordpress. When I do this, the Marketo form initially appears and seems to accept submissions while I am logged in to WP, but when I switch browsers or log out of WP, the Marketo form does not appear on the page. At first I thought this might be an SSL issue but I confirmed we have SSL enabled for our Marketo instance.   Was hoping for suggestions here for obvious things to try before getting our web developers involved.  Here's an example of the non-working form in staging: https://cyberpionstage.wpengine.com/cyberpion-demo-request-marketo-form/   Thx!

Hi All,We are planning to add a few variables on our landing page template. One of these will be populated with values that could be the page title as well.We figured that it is not possible to automatically populate the variable with the value that is entered in meta tags under the title. So we are wondering if it is possible the other way around, meaning a value would be entered in a variable and we would like the webpage title meta tag to be populated with this exact same value automatically, so our users don't need to enter the same thing in 2 places.Does anyone know if this can be done? And if yes, I'd appreciate some guidance on the how.Thanks a lot for your help,Sophie

Hi all! Kind of a 'dumb question' here, but was wondering how an email in Marketo could be using a database Segmentation? I'm trying to archive an old (now inaccurate) Segmentation and see in the 'Used By' tab that there are a number of emails that come up. However, when I click on the email, I can't seem to find how the email is using the Segmentation. Anyone know how to fix this?

Hi, We're using Zoom events (not webinars) and it has an option to sync data to a custom object in Marketo. I followed their very little documentation they have but still it doesn't work. I'm not getting any error and I don't have any log to know why but it just doesn't work. Their support was not very helpful. Anyone has any idea or know how to make it work or debug it? 

I'm studying for the Marketo Engage Professional exam and having trouble finding basic-level questions on Marketo Nation; most of them are MCE-related. Can you help me find some sample questions and links to practice exams that focus on MCA?Thank you

If an email is delivered does that mean in the inbox, or could that also include spam/junk folders? Is there a way to tell it made it to a person's inbox?

I just started toying around with incoming webhooks from Marketo to Slack and I'm super excited about the possibilities but I know I've only scratched the surface. I'm not finding a whole lot of different examples and use cases on the community so this thread is a place to post your Slack/Marketo Integration uses so that others can glean wisdom and potentially gain some new options!If you'd like to know how to integrate Slack and Marketo, please see this article.​Ready, set, GO!

Hello,I have seen quite a few conversations and options regarding the selection of date tokens but I would be interested to have input on what to select or create for the selection of a specific day of the month. What I mean is that I need to select not a date like 1st May but a day, like the fourth Wednesday of the month. Would anyone have a suggestion/solution?Thank you.

If any one can help with below requiremnet Data Limit of 2000 leads per day – each day and if threshold meet then alert will send on particular email.Additional email if over 10K – each day